As the End of Financial Year (EOFY) approaches, many businesses focus on using up leftover budgets — but what if you could turn that budget into long-term brand value?
Rather than seeing EOFY as a finish line, consider it your launchpad into FY26. The smart use of promotional merchandise and corporate gifts can help you strengthen client relationships, engage your team, and ensure your brand remains visible well into the next financial year.
Why Invest in Branded Merchandise Before EOFY?
EOFY is the perfect time to invest in custom branded merchandise that drives results beyond June 30.
Here’s why:
- ✅ Say thank you to loyal clients and partners with thoughtful, useful gifts
- ✅ Reward and motivate your staff with practical items they’ll actually use
- ✅ Gear up for events, trade shows, and campaigns planned for early FY26
- ✅ Avoid wasting your marketing budget while creating lasting brand exposure
Branded merchandise isn’t just a gift — it’s a marketing tool that works all year long.
Top EOFY Merchandise Trends in 2025
Looking for ideas? Here are some of the most popular EOFY promotional products that businesses are investing in right now:
🧴 1. Premium Drinkware
From double-walled stainless steel bottles to insulated tumblers, stylish drinkware is always in demand. It offers daily visibility for your brand and long-lasting performance.
♻️ 2. Eco-Friendly Corporate Gifts
Sustainable gifting is more than a trend — it’s an expectation. Popular choices include RPET tote bags, bamboo pens, and straw sets that align with your company’s CSR goals.
📦 3. Branded Gift Packs
Create a memorable unboxing experience with customised gift boxes that include multiple branded items, ideal for VIPs, events, or staff appreciation.
What Modern Buyers Expect from Promotional Products
Today’s recipients look for functionality, sustainability, and thoughtful design.
Whether it’s keeping coffee hot on a morning commute or staying cool during meetings, quality matters. So does ethical sourcing, durable materials, and the story your brand tells through its products.
Time is Running Out — Act Now to Use Your EOFY Budget
With only weeks left before EOFY, now is the time to:
- Finalise your product choices
- Send your logo for mockups
- Confirm delivery before June 30
Lead times for custom-branded merchandise are typically 2–4 weeks, so early planning ensures you use your budget wisely and receive high-impact items on time.
🚀 Ready to Make an Impact?
At Quirky Promo, we specialise in branded promotional products that are stylish, sustainable, and designed to keep your brand top-of-mind every day.
📩 Let’s turn your EOFY spend into FY26 success.
Contact us today at hello@quirkypromo.com.au to get started — or message us for a quick quote and mockup.
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